[HTN News] Privacy

What Do We Do About It?
Protecting Your Privacy
It used to be that we felt a certain level of protective anonymity as we went about our daily lives – particularly if we lived or worked in urban areas. As the internet has changed the way we communicate, work, learn, play and shop, it has also changed how we think about (and value) privacy.
If you do any internet business, either as a consumer or as a provider, privacy is a code word for security of personal information. We expect our personal details – particularly our passwords and financial data – to be kept secure, not shared, not leaked, not lost, not abused and not stolen. In a world where we can’t really know who has access to details about us and our lives, we are nervous. Identity theft does happen. Credit cards do get compromised. And personal account details, including date of birth and home address, do get breached.
It’s not all about credit cards, either. There have been debates about school badges or emplyee badges that can track the wearer’s location. Is it an invasion of personal privacy for others to know explicitly where you go in a building and for how long? Is it an invasion of privacy for your boss to monitor your computer activities?
We all know that telephone records are detailed and personal. We also know they can be accessed by the authorities in investigations. Similarly, the records of when and where toll passes for cars are seen are also collected and available to the authorities. We accept this because, unless there is cause for the authorities to see those records, we assume they are unseen and private.
There are really two levels of concern under the heading of privacy. One is about how secure the collected personal information is – who can use it, who can see it, how securely is it kept? The other is about how the collected information is used. Some of the furor over Facebook privacy rules centers in how Facebook chooses to use the data about a person and his/her actions and friends’ actions to shape what he/she sees.
There is a fine balance at work here. Much personal convenience comes from increased corporate knowledge of our habits and preferences. Think of all the ways the world is made more accessible and relevant to you online. From Google Suggests search fill-ins to Amazon suggestions of related items, to Netflix predictions of what movies you may like, to weather maps for our current location, our use of the internet is shaped to a surprising extent by what the browsers, search engines, and corporations already know about us personally. That makes it easier for us to find what we want when we want it.
And it also lessens the likelihood that we will change our habits. We are less likely to see opposing points of view, different types of stories or alternative products. We are kept in the comfort zone of what we normally like to see and do and use.
When the decisions about what results we see from a search, what news stories are posted on our Facebook page, or what entertainment is presented to us are driven by non-altruistic corporate design, then we may well wonder whether the convenience is always worth the cost. Amazon is interested in selling us something. Google is interested in knowing more about us so it can use that information for advertising. They are not alone. We have long lived in an advertising-driven world. It is no different on the internet than in the more traditional advertising media.
So what, if anything, can we do?
- When someone wants information from you, you might want to find out how that information will be used before providing it. Companies will tell you why they collect information if you ask.
- When someone asks a question, think before answering it. Do they need that information? Can you do what you need to do without providing it?
- You might invent a “public use” birthday, much like the Queen of England has. As long as you are not being untruthful about your age, most sites don’t need to know the actual month and day.
- You should use strong passwords (not readily guessed, short, or in the dictionary). Yes, they are harder to remember.
- You might use different passwords for each site requiring a password. Yes, it is hard to keep track. However, one stolen password will only open that site’s account instead of everything you use. Try a tool like LastPass to manage your password library.
- You should change your passwords often. Find some trigger that makes sense for you and really change your passwords.
- Don’t share your passwords. If you must share a password, change it before sharing and change it again when the need for sharing ends. Be sure it is not a password you use for anything else.
- When communicating in email or on Facebook or in other social internet venues, be aware that what you say is available to others, often for long periods of time, often out of context. Before hitting that “send” or “publish” button, imagine your words as a newspaper headline.
- Be cautious about detailing travel plans before a trip. Not everyone reading that you will be away from home wishes you well. Wouldn’t it be as much fun to share the news after your return?
- If you are on the provider side of the equation, you also need to think about what information you ask for, why you are asking, and how you will use and safeguard that information. Be able to explain when asked. Be sure your employees know, too.
Customer Site News
Ice Cream Party is a new HTN e-commerce customer whose product is everyone’s summer favorite. We are working with this site to enhance and improve its custom interface. There are several phases yet in the works, but we wanted to share the yummy site now. Doesn’t an ice cream party sound like great fun?
Wholesale Boutique had HTN build them an iPad app for taking PDG Commerce orders on the trade show floor. The point is to let floor personnel take orders easily and on pages that look good to customers peering over their shoulders. We customized product and category pages specifically for this iPad format.
AC-Quest had HTN build a mobile app for their PTAC conversion tool (mentioned in a previous newsletter). Though final details are still being polished, it is available in the Android market. Search for AC-Quest.
Other News
Browser Version Support
Google recently annouced that, as of August 1, 2011, it will no longer support the following browser versions: IE7, Firefox 3.5, and Safari 3. HTN follows the general consensus of “current” browsers in its testing. We will also stop routinely testing these three versions. We suggest that folks consider putting a browser version courtesy message on their sites so that folks visiting with older unsupported browsers are alerted to the fact that the site is not optimized for their version and giving them a pointer on where to get updates.
New Profits Plus Adopt-A-Cart Module

The latest Profits Plus module gives your staff the ability to help a customer in real time in the customer’s own cart with their checkout process. If you offer this feature, you would have a message in the cart display to the effect that a customer can call for help if they want. It posts a “cart number” to give to your staff (who answer the phone). Using this number, the staff can work on the customer’s cart while the customer is still working with it, too. When your staff finishes helping the customer, the customer can complete the purchase, save the cart, or abandon it entirely if they like. You can see this feature at work at StageSpot‘s site, as well as at our Profits Plus demo store. The Adopt-A-Cart module is available for a one-time fee of $100. It requires the Base 2 module.
HTN Affiliate Program
HTN is pleased to announce the HTN Affiliate Program. This is an opportunity for our customers to earn some cash – and help other folks enjoy great HTN Cloud Hosting services and products. There is no cost to sign up. There is no minimum required. The only requirement is that you yourself be an HTN customer.
Payments to you continue for as long as the referred account is with HTN. It is not a one-time or limited-time situation.
Who might be interested in this? If you are a web developer with customers who need hosting referrals, you are a natural candidate. If you are a corporate body with related subsidiary companies who have hosting needs, you might refer those subsidiaries to HTN hosting. If you simply have lots of business acquaintances who have websites, you might mention HTN services at appropriate times. Do your friends a favor (and earn cash while you’re at it) by signing up as an HTN affiliate.