
You’re a D.I.Y. master, right? You’re building your own web page using tools that are readily available on the web for very little cost. Great. You’ve collected pictures, you’ve written text, you’ve even gotten out some markers and made sketches on a page. You know how many pages you want and how the navigation will work (check back for another post about effective navigation). Everything is going so well.
And then you start this new and strange process of ‘coding’ your web site. One of the things you notice immediately is that all the wonderful fonts that you want to work with don’t seem to be available. Web fonts and web typography are vastly different than traditional print typography. With the web you are not creating a static object that everyone will view the same way. You are actually creating a recipe. You are putting all the ingredients into small containers, writing all the instructions onto a page and then handing them off to someone else (or someone else’s web browser) to create your dish.
The web browser is the all powerful chef in the kitchen. What you intend to create can only be as palatable as the chef who makes it. And there are a bunch of chefs out there. (more…)


