Some Spring Thoughts
Your Site
When you are clearing out those closets this spring, take a few minutes to look at your hosting account. Are there email addresses no longer used that can be deleted? Is your inbox overflowing with email that should be filed or deleted? Do you have lots of outdated files taking up disk space? In fact, do you have adequate free disk space overall so that your site will keep running well? There’s no time like the present to do something about any unneeded clutter you uncover.
While you’re at it, take an overview look at your statistics. Include any reports you get from such services as Google Analytics. Consider what they tell you about your website health overall. Look for trends as well as the high and low points. Do you find that some pages are ineffective? Maybe it is time to update or remove them.
Your Communication
While you are thinking of things to do with your website, you might want to take some time to review how you communicate with your customers, site visitors, and prospects. If you are not already using email newsletters or similar email campaigns, you might want to think about doing so. There are several things to consider.
