Smart Phones and Changing Expectations
Mobile Matters
Or, Why You Might Want to Consider a Mobile Site (or App)
Mobile phones are getting smarter all the time. No matter how you personally feel about smart phones or whether you carry (and use) one, the world of mobile phones is changing expectations. People can readily work and shop and entertain themselves wherever they happen to be, with surprisingly readable small screens, tiny keyboards and easy connectivity. Increasingly, a person’s on-line experience is more immediate and, in some ways, richer from the smart phone than from the workstation or laptop. If you have a website or a web-based business of any sort, you might want to start thinking about how this segment of users interact with your site. Chances are that it is not a pleasant experience.
If you have a smart phone like an Android or iPhone or Blackberry, a simple comparison of the Target.com mobile site and the Target mobile app against the main Target.com “regular” website will give you a good idea of what is out there right now. If you don’t have such a beast, you can get a feeling for what folks are talking about by checking Target’s mobile page where they have a nice animation of how the three main “buttons” on the app work on a phone.
