Don’t Be Invisible
Bringing in the Customers
Getting from New to Noticed
Maybe your site has just recently gone public, possibly for the first time, possibly after a redesign. You have the site, the content, all the searches and forms and images in place. And the world is not flocking to your virtual door. Something must be wrong. Is there something else you need to do?
If you already also have a physical store, this is not a new problem. And you know that advertising – some method to get noticed, to be visible, to stand out – is the missing piece. Internet-based commerce makes this age-old problem both harder and easier.
You are one fish in a much larger sea of vendors/suppliers/competitors online than in a physical store, no matter what your product or market. Your potential online audience is also far larger than you might expect to find walking through your physical doors. The challenge to get seen is greater and so is the potential payoff.
