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Google Base Data Feeds and Profits Plus

Filed under: This & That — Candy Zemon on June 11, 2009

Hen’s Teeth Network created a bundle of features called Profits Plus that works with PDG Commerce. The sitemap module includes support for both Google Sitemap and Google Base Data Feed. As Google changes the attributes it both requires and offers as optional, Profits Plus is updated to keep in sync. Version 3.2.5 is the most recent Profits Plus iteration. The latest changes to the Profits Plus sitemap module include both mandatory and optional attributes.

The attribute “condition”, formerly optional, has been made mandatory. There are three values you can use: new, used, or refurbished.

The attribute “product type” is newly supported as an optional field, though the Google Base reports are flagging it with warnings if it is left blank. The value to use here is driven by Google’s product taxonomy.

It is clear that merchants find it valuable to feed data about their products directly into Google using Google Base data feeds and that Google is interested in expanding the breadth and depth of information it has about a store and its products so as to offer more focused search results. With Profits Plus you can be assured that as Google changes what it wants to see, your store’s products can continue to be represented in Google Shopping Search.

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