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Archive for June, 2009

Sharing

Filed under: This & That — Candy Zemon on June 25, 2009

Or, more formally, social networking. This is a topic that reminds me how very quickly our expectations change.

What kind of social networking (or sharing) do businesses do? The answer to this question used to be ” “We send out a newsletter.” Then it was “we have a web site”. Then “we have a corporate blog”. Now businesses are asking whether (and how) they should be using various hot social networking sites like Twitter or FaceBook. You can find these topics on Chamber of Commerce meeting agendas. Opinions vary – and are hotly contested.

Social networking software is like any other group of tools. Is it a tool set that gives you something useful for your situation? If all you have is nails to drive, then buying a set of paintbrushes is not likely to address your problems. (more…)

What?! No SLA?!

Filed under: Hosting — Art Zemon on June 12, 2009

We are occasionally asked why Hen’s Teeth Network does not offer a Service Level Agreement or “SLA” on our hosting products. We do not offer an SLA for two reasons:

  1. If your web site is down, the cost of hosting and the monetary credit you receive under most SLA’s is an insignificant portion of the lost revenue.
  2. Until you move into the marketplace for true high availability computing, the SLA’s offered by most hosting companies have so many exceptions that they are worthless.

In lieu of an SLA, we offer a 100% satisfaction guarantee.

Hen’s Teeth Network is a gold level reseller of Verio’s web hosting products. We have been hosting exclusively with Verio since 2002, have been extremely pleased with the service, and recommend nothing else for our clients. I think that Verio’s SLA is typical of the industry so I will use it as an example. Were we to offer an SLA, it would follow this one exactly.

First, the numbers: There are 730.5 hours in an average month so the maximum downtime is calculated from that figure.

  • 99.9 to 100% availability – maximum of 0:43 downtime – 0% credit
  • 98% to 99.8% – 14:36 downtime – 10% credit
  • 95% to 97.9% – 36:31 (1.5 days) downtime – 20% credit
  • 90% to 94.9% – 73:03 (3 days) downtime – 50% credit
  • 89.9% or below – 100% credit

If the machine crashes and Verio reboots it and runs fsck to clean up the file system and it is back in 40 minutes (a very reasonable expectation), you get nothing. If it takes longer to reboot, up to 14 hours, which is more than a full business day, you get a whopping 10% credit.

Let’s take that a step further and look at two typical payment scenarios. Many of our clients use our Signature hosting accounts which cost $19 per month. Would anyone be served if we credited their account, or sent them a check, for $1.90? Some of our clients use Managed Private Servers (dedicated servers) which cost $325 per month. Were we to send them $32.50, would it even begin to make up for the lost business of being down for a business day?

Second, the exceptions: Verio’s SLA excludes (and this is typical of the industry), “scheduled maintenance and emergency maintenance and upgrades” and “circumstances beyond Verio’s reasonable control including… attacks or hackers….” In other words, if the downtime is caused by “maintenance,” even if the maintenance takes much longer than expected and runs from the middle-of-the-night-maintenance-window into the following business day, it doesn’t count. More to the point, if the downtime is caused by hackers, it doesn’t count. This hacker exclusion means that if your web site is infested with malware and becomes unusable; or if some miscreant launches a DOS (denial-of-service) attack against another site hosted on the same physical machine as hosts your own site, and your site becomes unusable, it doesn’t count.

In the 15 years that I have been hosting web sites in various capacities, downtime is virtually never caused by the sorts of things covered by SLA’s. They offer a false sense of security.

In the seven years that I have been hosting with Verio, the reliability has been outstanding. Irrespective of the SLA and the exclusions, our clients’ web sites and email have simply “been there” when needed. I have every expectation that that will continue to be true. Exceptional reliability is one of the key reasons why I selected Verio as our hosting provider.

Google Base Data Feeds and Profits Plus

Filed under: This & That — Candy Zemon on June 11, 2009

Hen’s Teeth Network created a bundle of features called Profits Plus that works with PDG Commerce. The sitemap module includes support for both Google Sitemap and Google Base Data Feed. As Google changes the attributes it both requires and offers as optional, Profits Plus is updated to keep in sync. Version 3.2.5 is the most recent Profits Plus iteration. The latest changes to the Profits Plus sitemap module include both mandatory and optional attributes.

The attribute “condition”, formerly optional, has been made mandatory. There are three values you can use: new, used, or refurbished.

The attribute “product type” is newly supported as an optional field, though the Google Base reports are flagging it with warnings if it is left blank. The value to use here is driven by Google’s product taxonomy.

It is clear that merchants find it valuable to feed data about their products directly into Google using Google Base data feeds and that Google is interested in expanding the breadth and depth of information it has about a store and its products so as to offer more focused search results. With Profits Plus you can be assured that as Google changes what it wants to see, your store’s products can continue to be represented in Google Shopping Search.

Effortless PDG Commerce Evaluations

Filed under: E-Commerce, Hosting — Art Zemon on June 9, 2009

Have you wanted to try the latest generation e-commerce software but been put off by the hassle of downloading, installing, and configuring the software? Would you like to see how easy it is to run a PCI PA-DSS certified on-line store?

We are pleased to announce that you can now evaluate your own copy of PDG Commerce without any installation or configuration hassles, even if you do not have a hosting account. Just fill out the very short PDG Commerce evaluation form and, within minutes, you will have your own copy of PDG Commerce 5 running on your own virtual private server.

Your evaluation will run for 30 days and costs nothing. During this period, PDG Commerce is fully functional with no limits whatsoever.

PDG Software offers full tech support for PDG Commerce during the evaluation.

Hen’s Teeth Network offers full tech support for your hosting account during the evaluation.

Get started now: Order your free 30-day PDG Commerce evaluation.

June Newsletter

Filed under: Newsletters — Candy Zemon on June 5, 2009

Summer Buzz

What’s Up with Upgrades?
Or why should I bother?

Some of us view announcements of software upgrades with joy – there will be great new features to learn how to use. Some of us view such announcements as an opportunity to be inconvenienced and to re-learn something that was working just fine. And, unless the upgrade is one you are willing and able to do yourself, there is usually a fee to have the software upgrade done for you.

While acknowledging that there may be re-learning to do and that there may be some inconvenience and/or fee involved in the process, software updates are VERY GOOD THINGS. In addition to new features, upgrades address security vulnerabilities and fix bugs that have been reported. Should you decide not to upgrade software on your site, and then have problems that need our help, our first step will usually be to bring you up to the latest version of the software.

Even update-phobics have become used to the idea of downloading the latest version of the browser or word processing software or operating system they use. It is generally very easy to do and the software itself tells you when an upgrade is available. In fact, in many cases, you can turn on automated updates. This is particularly true with Firefox, Chrome, QuickBooks, and Microsoft Office products.

There are two upgrades that we have been talking about. The first is WordPress. Many of you have sites built on or including WordPress. The latest version has a really nice feature. It has an “upgrade now” button that will let you do your own upgrade when future versions are released. This is convenient, easy, and it gives you the power to perform the upgrade yourself if you are comfortable with following directions and being sure that the files are backed up before pushing that “upgrade” button. You will also benefit from security vulnerability patches included in the upgraded code. WordPress is very widely used, which makes it a tempting target for hackers. Keeping your site on the current version helps protect you.

The other upgrade we have spent a lot of time publicizing is PDG Software’s PDG Commerce. Current users of PDG Shopping Cart can upgrade to PDG Commerce Pro Edition. Current users of PDG Commerce version 4 can upgrade to PDG Commerce version 5 (unlimited edition). This upgrade is crucial for anyone who takes credit cards online. By July 2010 anyone taking credit cards online will need to be using PA-DSS (Payment Application Data Security Standard) certified software. PDG Commerce is the first such certified application recommended for new installations. Read more about this on our site.

Summer Upgrade Special

WordPress

We will upgrade your installation of WordPress to the latest version for a flat fee of $65.

PDG Commerce

If you host with HTN and if you have HTN do the Commerce version 5 upgrade, when you upgrade, we will give you a $100 credit on hosting.

If you don’t host with HTN, this might be a great reason to change. You will also almost certainly get better performance for your site with HTN hosting than with your current host.

Call us (866-HENS-NET) or email us (support@hens-teeth.net) to discuss your needs and to schedule your upgrade.

Customer Site News

Jordyn’s Closet is the first HTN customer to upgrade to PDG Commerce version 5. We congratulate Ron Wikso on his decision to upgrade sooner rather than later. The site is in the process of changing templates to take advantage of some of the new features of version 5, including multiple images per product.

HTN recently launched Artists First Music. This site specializes in matching companies seeking music for a commercial or a film or similar needs with tracks from a variety of artists. The magic added to the mix is Richard Feldman’s personal knowledge of the bands and his ability to categorize and retrieve music for particular purposes.

Vitality Unlimited Spa is freshly redesigned. It is based on a WordPress installation and incorporates PDG Shopping Cart. Enjoy the restful feel of this site. Should you be able to take advantage of being in the Saint Louis area, book a massage. Should you not be in the Saint Louis area, you might take advantage of some of their many shippable products to enhance your well-being.

Choosing PCI PA-DSS Certified E-Commerce Software

Filed under: E-Commerce — Art Zemon on June 2, 2009

Several people have asked me for a concise summary of e-commerce software with PCI PA-DSS certification plans. I was surprised to be unable to find such a list so I created one. Feel free to reference my E-Commerce Software PCI PA-DSS Certification Summary as you evaluate e-commerce software for your own (or your clients’) use.

PCI PA-DSS certification is important to e-commerce sites and any other merchant who accepts credit cards. You essentially will not be able to accept credit cards after July 1, 2010 unless your e-commerce software is PCI PA-DSS certified.

For more on PCI, see PCI Compliant E-Commerce.

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